Fashion Revival: Concept

UI Design | Visuals | Brand Management

Fashion Revival is a concept for a clothing resell native app. I created a project overview and MVP to establish a project hierarchy. A user persona/mood board was created to help identify the target user, as well as set the tone of the brand. From there I created a user flow chart & mid-fidelity wireframes. Once the screens were mapped out A/B testing was conducted to finalize the apps color pallet. A style sheet was made and the color pallet was implemented into high-fidelity wireframes. Images that support the overall tone of the brand were then sourced and inputted into the high-fidelity wireframes. The high-fidelity wireframes were then showcased in the final mock-ups.